The wonderful thing about Instagram Stories for business is that it caters to this generation of people with shorter attention spans since you can only post videos up to 15 seconds at a time.

Many people have attributed this drop to the proliferation of technology. According to a study conducted by Microsoft, the average human attention span has dropped from 12 seconds to 8 seconds currently. When Instagram Stories first launched in 2016, I thought to myself, “ This is just a copycat of Snapchat.” I doubted this new Instagram feature would be able to compete with Snapchat because, “Hey, Snapchat did it first, right?” Five years later, Instagram has leapfrogged its competitors by constantly innovating and introducing new features to keep users engaged on the platform.īut why should businesses use Instagram Stories?įirstly, Instagram Stories are a quick and easy way to engage with other users and followers. Editor's Note: This post was originally published in October 2018 and has been updated with additional content in August 2021.

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